The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.
Contributing Authors
- What Is Pay As You Go Model?
- The 20 Types Of Advertising Explained
- What Are Customer Journey Touchpoints?
- What Is A Flyer? – Definition, Purpose, & Components
- What Is Loss Aversion? – Definition & Examples
- Maslow’s Hierarchy of Needs Explained
- What Is An infographic? – Types & Examples
- What Is Augmented Product? (Importance & Examples)
- What Is A Core Product? (Importance & Examples)
- What Is Top Of Mind Awareness (TOMA)?
- What Is Gruen Transfer? How Does It Work?
- What Is Private Label? How Does It Work?
- What Is Buying Center? – Components & Examples
- What Is Endowment Effect? – Psychology & Applications
- What Is Marketing Communication (MarCom)?
- What Is Pareto Principle? – The 80/20 Rule Explained
- What Is A Press Kit? – Media Kit Elements & Examples
- What Is Media Buying? – Objectives, & Process
- What Is A Brochure? – Types, Uses, & Examples
- What Is A Landing Page? [Detailed Guide]
- What Is Omnichannel Marketing? – Importance & Examples
- What Is Marketing Collateral? – Types & Examples
- What Is Visual Identity? [Detailed Guide]
- What Is Email Marketing [Detailed Guide]
- What is STP Marketing? – The STP Model Explained
- What Is Real-Time Marketing? – Characteristics & Examples
- What Is Ansoff Matrix? – Strategies & Examples
- What Is Market Penetration Strategy? – 8 Proven Tactics
- Business Process Outsourcing (BPO): Definition & Examples
- Product Positioning: Definition, Types, & Examples
- What Is A Virtual Store? How Does It Work?
- What Is Content Writing? – Types, Importance, & Examples
- What Is CPC? Cost Per Click Explained
- What Is CPM? Cost Per Thousand Impressions Explained
- What Is A Marketing Channel? -Types, Functions, Examples
- What Is Media Planning? – Components, Objectives, & Process
- What Is A Press Release? – Importance, Types, & Examples
- What Is Digital Economy? – Importance, Types, Examples
- What Is Television Advertising? – Importance, Types, Examples
- What Is Print Advertising? – Importance, Elements, Types, Examples
- What Is Performance Marketing? – Types, Examples, & How-To Guide
- What Is Market Penetration? – Importance, Formula, & Examples
- What is Shrinkflation? – Causes, Effects, & Examples
- What Is An Influencer? How Do They Work?
- What is FMCG? – Characteristics, Types, Examples
- What Is Advertorial? – Characteristics, Types, & Examples
- What Is Business Opportunity? – Importance, Types, & Identification
- What Is Q-Commerce? – Quick Commerce Business Model Explained
- What is Customer Centricity? – Importance, Benefits, & Examples
- What Is Visual Merchandising? – Importance, Elements, & Examples
- What Is Price Mix? – Strategies, Objectives, & Examples
- What Is Subliminal Advertising? How Does It Work?
- What Is PESTLE Analysis? – Factors, Importance & Examples
- What Is Place Mix? – Components & Examples
- What is Foot Traffic? How To Measure It?
- What Is Evangelism Marketing? – Importance, Types, & Examples
- What Is Field Marketing? – Characteristics & Types
- What Is Corporate Social Responsibility (CSR)?
- What Is Traditional Marketing? – Channels & Examples
- What Is An Invoice? – Components, Types, & Templates
- What Is Promotion Mix? – Elements & Examples
- What Is Direct-To-Consumer? How D2C Model Works?
- What Is Advertisement? – Examples, Objectives, & Importance
- What Is Point of Purchase? – POP Marketing Definition & Examples
- What is Billboard Advertising? [Complete Guide]
- What Is Packaging? – Definition, Types, & Functions
- What Is Comparative Advertising? – Examples, Pros & Cons
- What Is Customer Experience? – Importance & Strategies
- What Is Labelling? – Product Label Types & Components
- What Are Convenience Products? – Characteristics & Types
- What Are Shopping Products? – Characteristics & Types
- What Is A KPI? – Definition, Examples, & Measurement
- What Is Surrogate Advertising? – Definition & Examples
- What Is Grassroots Marketing? – Examples, Pros, & Cons
- What Is Relationship Marketing? – Examples & Strategies
- Perfect Competition – Definition & Characteristics
- What Is Price? – Meaning & Function
- What Is Out-Of-Home Advertising? – Types & Examples
- What Is Transactional Marketing? – Examples & Strategies
- What Is Green Innovation? – Types & Examples
- What Is Undercover Marketing? – Strategies & Examples
- What Are Key Result Areas? How To Identify Them?
- What Is Point Of Sale? – Definition, Importance & Examples
- What Is Consumer Awareness? – Consumer Rights & Responsibilities Explained
- What Is Cause Marketing? – Types & Examples
- Needs Vs Wants – Understanding the Difference In Marketing
- What Is Customer Value? (& Why Is It Important?)
- Types Of Products (Consumer Products & Industrial Products)
- Business Environment – Definition, Components, & Features
- What Is Publicity? – Characteristics, Types, & Examples
- What Is Barter? – Definition, Characteristics, Pros & Cons
- What is A Revenue Stream? – Definition, Types, & Examples
- What Is Personal Selling? – Features, Types, & Examples
- What Is Loss Leader Pricing? – Characteristics & Examples
- What Is Cash Cow? – Meaning, Importance, & Examples
- Digital Advertising: Definition, Types, & Examples
- Monopolistic Competition: Definition, Characteristics, & Examples
- Oligopoly: Definition, Types, Characteristics, & Examples
- What Is After-Sales Service? – Types & Examples
- Monopoly: Definition, Types, Characteristics, & Examples
- Brick And Mortar: Definition, Examples, & Challenges
- What Is White Label? – Process, & Examples
- What Is TAM SAM SOM? How To Calculate It?
- The 12 Functions Of Marketing
- What Is A Customer? Types Of Customers Explained
- What Is Marketing? – Principles, Types & Scope
- What Is Product Line? – Definition & Examples
- What Is Repositioning? – Meaning, Reasons, & Example
- What Is Competitor Analysis & How To Do It?
- Deming Cycle: Plan-Do-Check-Act (PDCA) Cycle Explained
- What Is Interruption Marketing?
- What Is The Buyer’s Journey?
- Customer Segmentation – Definition, Types & Examples
- Social Commerce (Social Media + E-Commerce): Definition & Examples
- What Is A Marketer? – Responsibilities & Characteristics
- What Is A Slogan? – Types, Examples, & How-To Guide
- Experiential Marketing: A Detailed Guide
- What Is A Webinar? – Features, Types, & Benefits
- What Is Corporate Communications? – Importance & Components
- Name Your Own Price [NYOP]: What Is It & How It Works?
- Business Competition: Definition, Types, Importance & Examples
- Veblen Goods – Definition, Demand Curve & Examples
- What Is Video Marketing? [A Detailed Guide For Beginners]
- What Is Market Research? – Types, Methods, & How To Do It
- What Is SWOT Analysis? – Template, Examples, & How-To guide
- What Is Market Analysis & How To Do It?
- V-Commerce — What Is It & Why Is It The Next Big Thing?
- What Is A Green Product? – Examples, Advantages, & Challenges
- Moment Marketing: Explaining The Right Time Marketing
- What Is A Niche Market? – Meaning & Examples
- Cost Leadership – Definition, Examples, & Strategies
- What Is Demand Generation? [The Ultimate Guide]
- Mission Statement – Definition, Examples & How-To Guide
- The Importance Of Communication In Business
- What Is Customer Profiling? – Meaning, Elements & Examples
- Referral Marketing [An Actionable Guide]
- Direct Marketing – Definition, Types, Strategies & Examples
- Conversion Rate Optimization [A Beginner’s Guide]
- Market Validation – 6 Steps To Validate Your Business Idea
- Call To Action Marketing [The Definitive Guide To CTA]
- What Is Inbound Marketing? [The Ultimate Guide]
- Product-Market Fit: What It Is & Why Is It Important?
- What Is Buyer Persona? [Ultimate Guide]
- Growth Hacking: An Actionable Guide
- What Is Business Strategy? – Components, Levels, & Examples
- Emotional Marketing Explained: The Definitive Guide
- The Decoy Effect Explained
- Product and Brand Positioning Map
- Competitive Strategies – Addressing Competition & Driving Growth
- What Is BCG Matrix? – Examples & How-To Guide
- What Is Greenwashing? – Types & Examples
- Integrated Marketing Communication – Meaning, Tools, & Examples
- AIDA Model – Explanation, Examples, & Variants
- What Is Marketing Plan? How To Write One?
- What Is Personalised Marketing? How Does It Work?
- Trigger Marketing: Everything You Need To Know!
- What Is Green Marketing? [The Complete Guide]
- What Is Marketing Strategy? – Examples, Components, & Planning
- What Is A Value Proposition? – Examples & Templates
- Advertising Campaign – Meaning, Examples, & Planning
- Marketing Campaign – Meaning, Types, & Examples
- What Is Sports Marketing?
- What Is A Tagline? – Types, Examples, & How-To Guide
- Distribution Channels – Definition, Types, & Functions
- What Are SMART Goals? How To Write SMART Goals?
- What Is Lifestyle Marketing? [Definitive Guide]
- Barriers To Entry – Definition, Types, & Examples
- What Is Consumer Behaviour? [Detailed Guide]
- Who are Opinion Leaders & Why Are They Important?
- Competitive Advantage – Definition, Types, & Examples
- Product Differentiation – Definition, Types, Importance & Examples
- What is Word Of Mouth Marketing? [Ultimate Guide]
- What Exactly Is Viral Marketing?
- The Math, Science, & Technology Behind Dynamic Pricing
- The 10 Types Of Pricing Strategies
- Cross-Selling – Definition, Importance, Examples, & Strategies
- What Is Upselling? How To Upsell? [Detailed Guide]
- What Is Digital Marketing: A Beginner’s Guide
- What Is Advertising? – Examples, Objectives, & Importance
- What Is Owned, Earned, And Paid Media? (And Their Difference)
- What Is Public Relations? PR Functions, Types, & Examples
- Fear Of Missing Out | Your Guide To FoMO Marketing Strategies
- What Is Buzz Marketing? – Strategies & Examples
- What Is Microtargeting?
- Target Market – Definition, Examples, Strategies, & Analysis
- What Is Retail Marketing? – Functions, Importance, Strategies
- What Is Mobile Marketing & Why Is It Important?
- What Is A 360° Marketing Campaign?
- What Is Social Marketing?
- VRIO Framework Explained
- Marketing Environment: Explanation, Components, & Importance
- The Importance Of Marketing In Today’s World
- Market Segmentation – Definition, Bases, Types & Examples
- What Is Network Effect? Why Is It Valuable?
- What Is Marketing Funnel & How Does It Work?
- Understanding The 4C’s Of Marketing Mix
- The Marketing Research Process
- Holistic Marketing – Meaning, Concepts, and Importance
- What Is Remarketing And How Does It Work?
- Scarcity Principle in Marketing: Detailed Guide
- What Is Ambush Marketing? How Is It Used In Brand Wars?
- Different Types Of Advertising Mediums
- ATL, BTL, & TTL Marketing – Definition, Examples, & Difference
- Rifle Approach | What is Rifle Approach in Marketing?
- What is Shotgun Approach in Marketing?
- Cross Promotion: Definition, Benefits, Examples and Ideas.
- What Are Customer Touchpoints? Importance & Examples.
- What is Guerrilla Marketing? – Strategies & Examples
- What Is Network Marketing? MLM Explained With Examples
- The New Product Development Process – 8 Steps Of NPD
- Product Life Cycle – 4 Stages of Product’s Life
- What Is Product Mix? Explanation With Examples
- Service Marketing Mix – 7 Ps of Marketing Mix
- What is Marketing Mix? – The 4Ps & 7Ps Of Marketing Explained
- What is Marketing Myopia? Definition and Examples
- Marketing Management Philosophies – 5 Marketing Concepts
- Influencer Marketing: A Detailed Guide
- What Is Unique Selling Proposition (USP): A Detailed Guide