Product Life Cycle – 4 Stages of Product’s Life
Products have similar lives to living beings. They are born someday and they come to an … Read more
The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.
Products have similar lives to living beings. They are born someday and they come to an … Read more
A product is an item produced or procured by the business to satisfy the needs of … Read more
Services are different from tangible goods. They are- The service marketing mix is also different from … Read more
The marketing mix theory, first coined by E. Jerome McCarthy in the 1960s, forms the foundation … Read more
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a … Read more
Marketing concepts or marketing management philosophies are the philosophies used by the businesses to guide their … Read more
It all started with a few clickable web-ad banners on Yahoo! Then Google disrupted the scenario … Read more
Every customer looks for a reason why he should choose that specific product and not the … Read more